Privacy policy

Last updated: March 26, 2026

This Privacy Policy describes how AstroExoticReef (“we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, shop, or interact with astroexoticreef.com (the “Site”) or otherwise use our Services, including browsing exotic corals, placing orders for frags or colonies, signing up for our reef-keeping newsletter, or contacting us for coral care advice.

For purposes of this Privacy Policy, “you” and “your” refer to you as a visitor, customer, or reef hobbyist using our Services.

Please read this Privacy Policy carefully. By accessing or using the Site or Services, you agree to the collection, use, and disclosure of your information as described here. If you do not agree, please do not use the Site or Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or improvements to our reef-focused services. We will post the revised version on the Site and update the “Last updated” date. We encourage you to review this page periodically so you stay informed about how we protect your information in the reef-keeping community.

How We Collect and Use Your Personal Information

We collect personal information to provide you with a smooth, secure, and enjoyable experience — whether you’re browsing our exotic Acropora, Montipora, or LPS corals, checking tank parameter tips, or completing a purchase.

In addition to the specific uses described below, we may use your information to communicate with you, improve our Services (including coral stocking recommendations and care resources), comply with legal obligations, enforce our terms, and protect the Site and our community.

What Personal Information We Collect

Information You Directly Provide

  • Contact & Account Details: Name, email address, phone number, username, password, and security information.
  • Order & Shipping Information: Billing address, shipping address, payment details (processed securely via Shopify and our payment partners), and order notes (e.g., “Please pack this frag with extra cold packs for my 180-gallon reef”).
  • Customer Support & Reef Community Info: Messages you send us about coral health, parameter questions, or custom frag requests.

Information We Collect Automatically (Usage Data)

We use cookies, pixels, and similar technologies to collect:

  • Device and browser information
  • IP address and general geolocation
  • How you navigate the Site (which coral categories you view most, time spent on product pages, etc.)
  • Interaction with our reef gallery, blog, or care guides

Information from Third Parties

We may receive data from:

  • Shopify (our e-commerce platform)
  • Payment processors
  • Shipping carriers
  • Analytics and advertising partners

How We Use Your Personal Information

  • Fulfilling Orders & Providing Services: Process payments, pack and ship your corals safely, send order confirmations, and track shipments so your new additions arrive healthy for your reef tank.
  • Enhancing Your Reef Experience: Personalize product recommendations, suggest compatible corals for your 180-gallon mixed reef setup or IM lagoon system, and share relevant care tips.
  • Marketing & Community Updates: Send you emails about new coral arrivals, limited-edition frags, reef event announcements, or helpful parameter-testing resources (you can unsubscribe anytime).
  • Security & Fraud Prevention: Protect against unauthorized access and ensure safe transactions.
  • Customer Support & Service Improvement: Respond to your questions about coral acclimation, lighting, or water chemistry, and continuously improve the Site for the reef hobbyist community.

Cookies

We use cookies to power our Shopify store, remember your preferences, run analytics, and deliver more relevant coral recommendations and ads. For detailed information on the cookies used by Shopify, please see: https://www.shopify.com/legal/cookies

You can manage cookies through your browser settings. Note that blocking cookies may affect your ability to add frags to your cart or access certain personalized features.

We honor the Global Privacy Control (GPC) signal. If your browser sends a GPC signal, we will treat it as a valid opt-out from targeted advertising and data sharing where applicable.

How We Disclose Personal Information

We may share your information in the following situations:

  • With service providers who help us operate the Site and fulfill orders (payment processors, shipping companies, hosting providers, email services, etc.).
  • With business and marketing partners for advertising and promotional purposes (they follow their own privacy policies).
  • When you explicitly consent or direct us to share (e.g., social media integrations).
  • In the event of a business transaction (merger, acquisition, etc.).
  • To comply with legal obligations or protect rights and safety.

We have disclosed the following categories of personal information in the past 12 months to the recipients listed:

  • Identifiers (name, email, address, phone)
  • Commercial information (order history, products purchased)
  • Internet/network activity (Usage Data)

We do not sell your personal information in the traditional sense. Any “sharing” (as defined under California law) is limited to advertising and marketing activities with trusted partners.

We do not use or disclose sensitive personal information for inferring characteristics about you.

Third-Party Websites and Links

Our Site may contain links to external reef forums, YouTube care videos, or other resources. We are not responsible for the privacy practices of those third-party sites.

Children’s Privacy

Our Services are not directed to children under 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately so we can delete it.

Security and Retention

We implement reasonable security measures to protect your information, but no system is completely impenetrable. We retain your personal information only as long as necessary to provide the Services, fulfill orders, comply with legal obligations, or resolve disputes.

Your Rights

Depending on your location (including California, EU, UK, etc.), you may have rights to:

  • Access the personal information we hold about you
  • Correct inaccurate data
  • Delete your information
  • Opt out of certain processing or sales/sharing
  • Portability and restriction of processing

To exercise these rights, email us at astroexoticreef@gmail.com. We will verify your identity before processing your request and respond within the time required by law. We will not discriminate against you for exercising your privacy rights.

You can also manage marketing communications by clicking “unsubscribe” in any email we send.

International Users

Your information may be transferred to and processed in the United States (and by our service providers in other countries). We use appropriate safeguards such as Standard Contractual Clauses where required.

Contact Us

If you have any questions about this Privacy Policy or would like to exercise your rights, please reach out:

Email: astroexoticreef@gmail.com Mailing Address: 359 East 18th Street Hialeah, FL 33010 United States

We’re passionate reefers just like you — feel free to reach out with any privacy questions or coral-related inquiries.